This page is intended to compassionately introduce health plan members to their mental health options.
Care in Context
I wanted customers to have an alternative to Dr. Google when they are awake and concerned at 2 a.m. To write the pages, I looked at phone call data and anticipated next questions. The result was a 10% decrease in calls.
Tone & Voice Refresh
LifeWise got a new brand identity, and I brought it to life with tone and voice. The website needed to reflect the brand promise: We heard you and you can do this.
I listened to stories, created talking points--and sometimes served as content therapist encouraging colleagues to go on camera. Here are a few of my favorites: